a game for all

mlb /spec work

With 1/3 of the Major League Baseball's roster being immigrants we thought it was time to make some noise about the importance of immigration in our nation. 

WE ROOT FOR THE HOME TEAM. EVEN IF THEY WERE BORN IN A DIFFERENT HOME. 

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OUT OF HOME

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SOCIAL & DIGITAL

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IN STADIUM

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STADIUM STUNT

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RED SEAT STUNT:  One red seat would be placed for every immigrant player in the league with their name and flag. In addition,  if you ended up in a specialty seat your name would be entered to win a trip to the country in which your seats player was from, promoting an understanding of people from outside this country, and helping people broaden their understanding of the world through travel. 

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JERSEY DESIGNED FOR XANDER JAN BOGAERTS : A Dutch speaking  Arubian shortstop for the Boston Red Sox.  It reads "Rode Kousen", which is Dutch, his native language, for "Red Soxs".

AMBIENT

Copywriting: Ian Forsyth

Content Creation: Katie Baker

Art Direction: Sara McLaws