FOOD AND CARE COALITION

PRODUCED ELEMENT

The homeless aren't the only ones left cold during the holidays. This campaign uses the metaphor of a snowman to highlight the plight of the homeless, and offers a way to help. 

Art Direction: Sara McLaws, Luke Bognar, Evan Kirby

Copywriting: Greg Ballif

Content: Jonny Richards

Account: Erin Gazdik, JC Eastwood