makin' it rain

burger king

How does a fast food brand break through the chatter of Christmas and the end of the worst year ever, in order to launch their new menu? 

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... ooOoOO, WE KNOW! Venmo thousands of people one singular dollar with zero explanation. At least that's what we did, and it was pretty damn successful. 

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Copywriter: Wilsynn Wheat

Art Direction: Sara McLaws & Helen Reiger

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Associate Creative Director: Cody James Dummer

Creative Directors: Enrique Camacho