break up box
We thought it's was time to let those exs burn.
In partnership with the Warner Brothers movie Birds of Prey, we created the Breakup Box — a customized box that gave you a free Whopper when you inserted a picture, item, letter or general piece of nostalgia linked to your ex. We placed it in the Times Square Burger King location and watched the items come rolling in. The media response was massive (1 billion impressions to be exact). Burger King, now serving: Catharsis.