band-aid

Some wounds can be covered up by a Band-Aid, but mental health needs more than just a Band-Aid, it needs attention. 

The call to action throughout is to go to http://biggerthanbandaid.com where consumers are prompted to take a quiz about their own mental health or that of a loved one. Shown below, this quiz offers users a free package of specialty Band-Aids as a reward for educating themselves.

(take the quiz to see if you are dealing with a mental health issue)

(sorry the beta only tells you that you have depression.)

Art Direction: Sara McLaws

Copywriting: Jessica Nugent

Strategy: Mitch Henderson